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The Issues: The Energy Issue / The Health & Wellbeing Issue / The Finance Issue

The Energy Issue

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The key image, footage and music trends setting the agenda in the visual language for energy

Sparking Change

Visualizing sustainable solutions means visualizing a social narrative - a story about “Us” acting together

Sustainable Living, Social Pleasures

Addressing people as social beings is powerful when it comes to changing our energy habits

Creating a Spectacle

A large scale visual spectacle using familiar icons helped Earth Hour create focus on an issue

Energy as a Product: Visualising the Invisible

The Statoil campaign that links to our core experience as energy consumers – energy is intangible

The Unofficial Future: Corporate Branding

Creating a picture of a changing environment positions Shell as a company with one foot in the future

The Health & Wellbeing Issue

Prognosis

People want to take control and commit to wellness in their own way

Defining Wellness: Pilates and Pizza

Balance is now being redefined by consumers, as fads are out and fun is in

iMedicine

Because of technology, the conversation around health and wellbeing is set to change radically

Beauty & the Art of Living

The definition of beauty is changing to include wider ideas about what is healthy

Food: Shape, Speculators and Security

Food communications become more direct as consumers pay more attention to value and cost

The Finance Issue

Changing Perceptions

Consumers are more concerned about honesty & transparency than they are about financial returns

Here for Good

The recent rebranding by Standard Chartered is the first global positioning campaign by the bank in 40 years

Boring is Sexy

If themes such as ‘transparency’ are increasingly a driver, there are many ways to tease this idea out

Radically Different

Nationwide’s Head of Brand Marketing demonstrates the payoff of making the case for difference

Taking Control

Mobile banking is one area of the Financial Services Sector where different rules of communication apply

The Feed

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Original insights, forecasts and visual trends analysis